Analyzing the Effectiveness of Interaction Between Brand Awareness and Social Network Advertising

The Role of TARP Factor in Social Network Advertising in Brand Awareness and Purchase Intention of Sport Brands

Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

on the relationship between cultural, social intelligences and literary translation ability of iranian translation students

با توجه سرعت روز افزون جهانی سازی نیاز به مهارتهای میان فرهنگی نیز افزایش یافته است. از سوی دیگر تعاملات اجتماعی و نیازهای فرهنگی منوط به ترجمه است. بدین ترتیب مطالعه ترجمه از دیدگاه اجتماعی ضروری به نظر می رسد. برای نیل به این هدف، در تحقیق حاضر به بررسی رابطه همبستگی بین دو هوش فرهنگی و اجتماعی با توانش ترجمه ادبی دانشجویان (سال سوم) مترجمی زبان انگلیسی پرداخته شده است. همچنین قابلیت پیش بینی...

Large-Scale Network Analysis for Online Social Brand Advertising

Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness

In 1987 Rossiter and Percy wrote “Brand awareness is widely misunderstood and often wrongly measured, even by experienced managers” (p41). Yet brand awareness is covered in most texts on advertising measurement, it is a central part of the popular hierarchy of-effects advertising model, and marketing managers claim it as an important goal of their communications activities (Kelly 1991). This pa...

Analyzing Correlation between Internationalization Orientation and Social Network

 The research on social networks and collaborative strategies has highlighted from the mid of 1980 which has contributed to the success and development of firms. The relationship and communication with trade partners in overseas help success of firms in entering to foreign markets and improve new partners and new markets abroad. Doing firm internationalization in foreign countries faces some ba...